The benefits of using WhatsApp for customer service and support

WhatsApp is a messaging app that has conquered the world. There are currently over 1 billion users. It's simple to use and can be accessed from anywhere, making it perfect for keeping in touch with friends and family.

But WhatsApp can also be a powerful tool for businesses. We've separated good reasons why you and your business should consider using WhatsApp for customer service and support.

What are the advantages of WhatsApp for businesses?

Since WhatsApp was acquired by Facebook in 2014, it has become one of the most popular messaging apps in the world. With over 1.5 billion active users, WhatsApp is a powerful tool for businesses looking to improve customer service.

By allowing users to contact company representatives directly from the WhatsApp app, companies can provide faster and more efficient service. This can lead to greater customer satisfaction and loyalty..

In addition to speed and efficiency, WhatsApp also offers several other advantages for businesses:

1. Greater reach

As WhatsApp is a global application, it allows companies to serve their customers all over the world. This is especially useful for companies that have customers in multiple countries.

2. Less costs

By allowing customers to contact service representatives directly, companies can save on phone call costs.

3. Greater flexibility

With WhatsApp, companies can create chat groups for different departments or teams, which facilitates communication and collaboration. In addition, WhatsApp Web allows businesses to serve customers from any computer.

As you can see, WhatsApp offers several advantages for companies that want to improve their customer relationship. If you are looking for a way to provide faster, more efficient and safer service to your customers, WhatsApp may be the right tool for you.

How to use WhatsApp for customer support

In addition to the advantages mentioned above, WhatsApp also offers a number of features that can help companies provide quality service to their customers. Below are some of the WhatsApp features that may be useful for customer support:

1. Contact button

Businesses can create a contact button in the WhatsApp app so that customers can contact their support directly. This button is useful for companies that want to provide a faster and more efficient service to your customers.

2. WhatsApp Web

WhatsApp Web allows businesses to serve customers from any computer. This feature is useful for companies that need serve customers in different locations.

3. Push notifications

WhatsApp push notifications allow businesses to send messages to customers even when they are not online. This is useful for companies that need to send urgent messages to their customers.

4. Personalized messages

WhatsApp allows businesses to send personalized messages to customers, which can improve user service. Additionally, personalized messages can be used to provide customer support.

WhatsApp official API integration: how to improve customer satisfaction with integrated help desk

Companies are increasingly looking for ways to integrate WhatsApp with their help desk systems. This integration can improve customer service and satisfaction.

See below how the integration of the official WhatsApp API with the help desk solution used by your company can improve customer service:

1. Higher speed and efficiency

WhatsApp offers several advantages for businesses, such as speed and efficiency. With WhatsApp's integration with help desks, companies can provide faster and more efficient service to their customers.

2. Cost reduction in customer support

By allowing customers to contact support teams directly, companies can save on phone call costs. In addition, WhatsApp's integration with help desks can also reduce customer wait times.

3. Greater customer satisfaction

By improving customer service and support, companies can increase customer satisfaction. This can lead to a higher level of loyalty and referral from new customers.

4. Better customer relationship

WhatsApp integration with help desks can help companies improve customer relationships. This can be done by creating a direct channel of communication between the company and the customer.

5. Greater security

WhatsApp offers an additional layer of security as messages are encrypted. This is important for companies that handle confidential information.

WhatsApp and Milldesk: integrated help desk, all you need is you!

With WhatsApp's official integration with Milldesk's support solution, you centralize conversations in a single place, have multiple agents using the same number and have full control over your calls.

In practice, the official WhatsApp integration via API allows you to:

  • Your company centralizes and organizes incoming requests from the world's most used messaging app to resolve support tickets.
  • With Milldesk and the official Whats API you can place as many operators as you want, simultaneously serving on several computers, using a single WhatsApp number.
  • Focus your team on a single phone line, reducing wait time and making your customers fall in love with your company's support. All this done using the official WhatsApp API integration with the Milldesk solution.

Simplify communication via WhatsApp between customers and your company with a centralized line, convert any service into a ticket within Milldesk.

With the official WhatsApp + Milldesk integration API you still get:

– More security of company and customer data;

– Total compliance with current regulations (LGPD and GDPR);

– Adaptation to Facebook rules (owner of Whats), zero piracy.

Generate a great positive impact on the satisfaction rate of your customers by serving via WhatsApp and Milldesk.

Do you want to use the most famous messaging app in the world to receive your calls? Get in touch with the Milldesk team of experts right now and clear all your doubts.

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Felipe Santos
Felipe Santos is a Cloud and Security Architect, with experience in Windows Server, Cluster, Storages, Backups Veeam and Office 365 environments.
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